Sweden is a wealthy, competitive and productive country in which to do business. It is sixth in the World Economic Forum’s list of the 10 most competitive economies – behind only Switzerland, Singapore, the US, the Netherlands and Germany – and ranks 22nd for Gross Domestic Product (GDP). It also ranks seventh for GDP per capita, according to the International Monetary Fund. As the 9th easiest country to do business in it’s not surprising that 1,000 British companies currently operate in Sweden.
As a forward-thinking business hub in the Nordic Region, Sweden is leading the way in ICT, construction, renewable energies, life sciences, fashion and retail, automotive, food and drink, cyber, security and defence industries. Its workers are open-minded and skilled, and its business culture is lively.
If your company is looking to do business in the country, there are many reasons to invest in Swedish language training for employees.
Learning Swedish enables you to build prosperous business relationships
English is a common business language in Sweden. While some employees may just about make it through a business trip with only a Swedish–English dictionary in hand, doing so without any real learning of the language may signify a disregard for your Swedish counterparts’ language – especially if you’re planning to build an ongoing business relationship with them.
Having employees take Swedish lessons and converse confidently with clients demonstrates an investment in the relationship, and will not go unnoticed by the Swedish colleagues. It is a crucial step in developing a positive and two-sided rapport that will improve your client retention rates and open up new doors.
Expanding your business to Sweden, or tapping into the Swedish market, is all about collaboration and productivity between both parties. When language is a barrier, the flow of ideas is often stilted, and it is difficult to build synergistic working relationships. Being able to communicate in both sides’ languages creates a much more inclusive environment.
If there is a decent percentage of your workforce who is Swedish or works with Swedish people, for example, then it makes sense for the rest of the team to be able to communicate confidently and clearly with their colleagues in order to achieve maximum efficiency in their work.
Swedish courses will help you negotiate a better deal
Being able to navigate the intricacies of Swedish business language will ensure that employees are able to do business to the same high standard that they do in the UK with English speakers.
It is possible that some professionals will not speak English, or not speak it fluently, and if employees have not had adequate Swedish language lessons, they will be forced to rely on funnelling everything through a translator or on their own limited vocabulary. This means crucial details might be missed and the productivity drops massively.
Learning Swedish will empower employees to keep abreast of fast-paced business conversations and have meaningful dialogue with the key players involved in whatever business deal or arrangement is being had.
Enquire now at Simon and Simon about boosting the capabilities of employees at your company with Swedish language training.