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The Latest Language Insights from SIMON & SIMON

11 January 2013

What do you need to know about another country?  When you do business with a new company, you check out their website, right? But what do you do if you are doing business in a new country? Most people assume that give or take a few etiquette differences, the business process is the same. Wrong! It’s often entirely different. Even with countries next door to you. So how can you check? Before I reveal a framework that I’ve used for years, I want to underline that cultural and psychological differences and similarities are also expressed in language. For example, a Spaniard may have many things in common with an Italian because their language has a common root – Latin. That’s because they intuitively understand the psychology of the language they’re both speaking. Conversely, if you’re new to, say, the German language and Culture, booking a German Course for businesses (or privates) can also help you understand their psychology, on top of the language, of course.

11 January 2013

In recent years, I’ve been asked many times by people to explain to them exactly what we mean by “cross-cultural training”.  In all that time my standard reply hasn’t changed, and the knowing smiles and nods of recognition confirm this is something most people have experienced at first hand in their business careers!   Put very simply – “it’s one thing to be able to speak Mandarin – it’s another thing altogether to know how your Chinese counterpart is thinking.”

Whether you’re learning a language for the first time or are looking to develop your existing language skills, call SIMON & SIMON today on +44 (0)20 7821 0999 to discuss the best language training course for you.

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Lessons will likely start online before transitioning to face to face, based on government guidance during COVID-19.
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