The short answer is: yes. It enables companies to expand their markets and build rapport with international clients. It also ensures that employees feel able to communicate effectively with their colleagues and customers. So, essentially, it facilitates growth and builds a culture of inclusion and diversity, in which employees can perform to the best of their ability.
Growing into international markets
Whether a company is looking to solidify its presence in a particular country or expand into new global markets, business language training is a crucial tool for doing so.
It enables teams to approach global communications with the same energy, creativity and accuracy as they would in the company’s home country – whether that is in relation to customer service, marketing, sales or something else.
Plus, when dealing with international clients, making the effort to communicate in their native language is an ideal way to gain their trust and develop long-lasting relationships.
Ensuring an inclusive culture
Within the workplace itself, language training can help non-native employees grasp the language skills they need to communicate clearly and confidently with their colleagues on a daily basis.
Non-native professionals may not feel able to participate in discussions as much as they would like without language training, and may not expand on initial ideas for fear of not being able to explain them properly.
Companies should embrace an open-minded culture of improvement by investing in language training, as addressing language barriers is key to building a confident, able team.
Empowering employees to share their ideas
Unless employees are able to express themselves confidently at work, employers cannot be sure that their full potential is being leveraged.
Imagine an employee has a high level of expertise in data science, but they are unable to communicate their ideas to their peers – this would be immensely frustrating for the employee, and mean the company misses out on valuable insight and knowledge.
Boosting their language skills will make them feel comfortable about sharing their ideas and enable them to more easily explain complex concepts to their colleagues.
These are just some of the reasons language training is so important for corporate professionals. As well as letting companies expand into new global markets, it builds up an important sense of inclusion and diversity within the workforce.