A huge part of international business is being able to recognise, absorb and adapt to the unique culture of the country you’re working with. Many European nations share particular cultural values, such as their emphasis on having a great work–life […]
In the series of posts below, we are highlighting some of the cultural knowledge you need to succeed in the social and business environments in various countries around the world. Check back for updates as we add to this post […]
Thanks to the entertainment industry, most non-native English speakers know that there are two main variants of English: American English (AmE) and British English (BrE). While language learners may have a preference for one or the other, neither variant is […]
New communication technologies are quickly erasing geographical boundaries in the business world: international meetings can be held easily via video conferencing; businesses can instantly interact with customers around the globe via the web and social media; and jobs can be […]
Part 2 – The Importance of Cross Cultural Training in Language Learning In Part 1 (go to Part 1) we have explained what Cross Cultural Training means. Today we would like to give you some practical tips on what to […]
It is clear how beneficial learning a new language can be, especially in the context of conducting international business. However, even knowing the language may not be enough to ensure the deal goes though… You also need to be aware of more specific cultural etiquette.
Do you know what you are meant to do when entering a residence in India? Do you know which culture finds it unacceptable to discuss business over dinner? If you use your hands to eat a sandwich in Brazil, you may find yourself at a loss as to why you lost that contract.
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