Understanding Different Business Styles & Cultures – the Missing Link in Language Learning 20 August 2013 Most multinationals now agree that one of the key operational challenges they face is the need for greater awareness and better understanding of their clients’ and partners’ business cultures. Here’s the problem. I’m dealing with a client, a supplier or JV partner. I’m learning their language. I can understand what they say. I DON’T understand what they really mean.